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Beat the Itch with QV

https://itunes.apple.com/sn/app/beat-the-itch/id694983370?mt=8

An iOS game to promote emollients from QV Skin Care



Children are reluctant to have emollients applied. That's why Catalyst were asked to developed 'Beat the Itch with QV', a game for children with dry and sensitive skin conditions such as eczema. The app, available on iPhone and iPod Touch, features our loveable bear, Qool Vince, in a race against time to apply his QV emollients before he gets too itchy.

Agency:The Foundry
Client:QV Skin Care
Creative:Nik Lever

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